WELSERLAND
KAVRIAL
2020
The design of this book was rooted in historiography, aiming to create a cohesive visual universe that accompany the text's essence without overpowering it. Inspired by brutalist design, the aesthetic reflects the raw and authentic nature of the content, using extreme lines and angles seek to built a visual universe as raw as the content. The social media campaign aimed to build a narrative around the project while incorporating elements of brutalist design to maintain cohesion. This approach ensured that the campaign reinforced the book's themes while preserving its integrity.