USHIDO
ART DIRECTION BRANDING
Ushido, a distribution project by Discarlux, specializes in importing Wagyu Kobe meat into the Spanish market, catering not only to accessibility but also to the most exclusive restaurants nationwide. Inspired by the Japanese concept of the "stamp", Ushido's branding utilizes the square shape, traditionally a symbol of quality and product distinction within establishments. Rooted in minimalism, significance, and a discreet sense of tradition and luxury, the brand embodies these values through its design, reflecting a commitment to delivering exceptional quality and elegance to its discerning clientele.
DISCARLUX
2022
Ushido, a distribution project by Discarlux, specializes in importing Wagyu Kobe meat into the Spanish market, catering not only to accessibility but also to the most exclusive restaurants nationwide. Inspired by the Japanese concept of the "stamp", Ushido's branding utilizes the square shape, traditionally a symbol of quality and product distinction within establishments. Rooted in minimalism, significance, and a discreet sense of tradition and luxury, the brand embodies these values through its design, reflecting a commitment to delivering exceptional quality and elegance to its discerning clientele.